Nielsens: State of the Union is not strong
Posted February 20, 2013
Union's state. President Obama's State of the Union address drew a combined 33.5 million viewers across several networks, his lowest yet (and down from 52.4 million for his first in 2009). Against it, TBS' Cougar Town hit a season-high 2.4 million, and USA's Westminster Kennel Club Dog Show lapped up 3 million, up from CNBC's 1.9 million take Monday.
Downton up. The shocking third-season finale of PBS' Downton Abbey set another series high with 8.2 million Sunday, up from 5.4 million for last year's finish. And TNT's NBA All Star Game dunked 8 million Sunday, up from last year's 7.1 million against the Oscars.
More weak spots. ABC's premiere of Zero Hour drew a weak 6.4 million viewers Thursday. Oxygen's heavily promoted modeling series The Face opened to 515,000 Tuesday, less than half its Bad Girls Club lead-in. CBS yanked The Job (3.3 million) after Friday's second episode, and will return Undercover Boss to the slot. And for the first time, the season premiere of CBS' Survivor (a lowest-yet 8.9 million Wednesday) was outshone by the opener of The Amazing Race (9.6 million Sunday).
Beyoncé boost. HBO's Beyonce: Life is But a Dream sung to 1.8 million viewers Saturday, the network's most-watched documentary in nearly 10 years. That same night, her interview on OWN's Oprah's Next Chapter scored an above-average 1.3 million.
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